John has 20 years’ experience dealing with challenging and diverse assignments across a broad range of industry sectors.

His principal areas of expertise are in corporate and financial communications, reputation and change management, crisis and issues management and investor relations.

John has advised on a wide range of communications briefs working with corporates, prominent individuals, Governments, professional advisory firms, regulators and NGOs. He has extensive IPO, M&A and crisis experience.

John spent 18 highly successful years with the top five ranked UK consultancy Tavistock Communications where he held the position of Chief Executive for six years before establishing Belvedere.

Cat has been advising both quoted and privately-owned companies on their corporate and investor communications for over 27 years.

Cat believes in delivering strategic counsel at a principal-to-principal level in a straightforward and pragmatic manner.

She has an extensive and keen knowledge of the small growth cap market with its specific opportunities and challenges and has advised a broad range of clients on AIM and the Main Market. Cat’s listed transactional and IPO experience is considerable.

Cat established her own financial PR business in 2008, Rawlings Financial PR, which she later sold to a top five ranked agency headed by John West. After her time at Tavistock, she spent a couple of years at Hudson Sandler before teaming back up with John West and returning to her boutique agency roots.

Cat is a non-executive director of Braemar plc and sits on the Northwest Regional Advisory Group of the London Stock Exchange.

Keeley has over 27 years’ experience in financial PR and investor communications. A sector generalist but a small-cap specialist, she has worked both as a consultant and in-house.

Her career began at Citigate Dewe Rogerson. She went on to establish her own agency before teaming up with Cat at Rawlings Financial PR, ahead of its sale to Tavistock. Prior to joining Belvedere, she was Director of Communications for AIM-quoted Pressure Technologies plc.

Her experience covers all aspects of investor communications, helping companies establish their IR function, develop their Annual Reports and ESG content and investor access strategies for private client investment managers and sophisticated private investors. At PT, her role also encompassed communicating governance, SAYE, internal communications and using social media to communicate between regulatory announcements.

Llewellyn is a qualified lawyer with six years’ experience in commercial litigation.

He joined Belvedere in 2018, bringing a thorough understanding of commercial and legal issues facing clients when executing their communication strategies and obligations.

Llewellyn practised in corporate dispute resolution where he acted for companies which had necessarily run into contractual, operational, reputational or other difficulties.

He has practised law at DLA and PwC and worked as an independent consultant in London for various clients including Slaughter and May and Linklaters.

He holds degrees in German and law from the University of Cape Town and a master’s degree in law which he completed jointly at the University of Amsterdam and Stellenbosch University.

Lily Pearce joined Belvedere in 2023, with a degree in Politics and Economics. She also has two years of experience as a Financial Analyst at Santander Asset Management and completed an internship at Rathbone Investment Management. Beyond finance, Lily's diverse background includes teaching as an ESL teacher in Melbourne and Bangkok.

She brings strong communications, analytical and financial modelling skills to the team, helping to deliver clear communications and value to clients. Her focus is on media planning and press relations, as well as drafting and stakeholder engagement.